About Us

Addressing Needle Anxiety, One Poke at a Time

We have all had some kind of experience with needles. None of us would be sitting here if we weren't vaccinated against tetanus, smallpox, measles, and more. These vaccinations are mandatory, and throughouf the COVID-19 pandemic, we've seen needle pokes increase in number. While some children can take needles like a champ, needle-phobia is a condition that affects 63% of children worldwide. We've heard of numbing creams, ice packs, and teddy bears, but our team wanted to address the root issue: needles look SCARY. So why not make them more friendly?

Our Story

Our vision at Cloak the Poke is to create a world where children fearlessly face vaccinations with confidence and ease. We hope to have our product used in clinics and homes globally.

Our mission is to empower children to overcome needle anxiety by transforming vaccinations into a comfortable experience. Through innovative toys that securely clip onto vaccination syringes, we strive to provide a sense of comfort and ease for everyone involved in the delivery process.

Our Values:

Compassion: We deeply care about the well-being of children and their families. Compassion is at the heart of everything we do, driving us to provide empathetic support and create anxiety-free experiences during needle procedures.

Empowerment: We believe in empowering children and their families by giving them the tools and support they need to navigate needle procedures with confidence and control. Through Cloak the Poke, we want children and parents to feel like they have more control and choice over their needle procedures.

Patient-Centricity: Our focus is always on the needs and experiences of the young patients. We put them at the center of our decision-making, ensuring that every solution we offer is tailored to their comfort, emotional well-being, and long-term positive outcomes. Revolutionizing the Needle Delivery Process for Children